Who We Are

Founded in 2012, nubia is dedicated to creating high-end smartphones that inspire users to explore, express, and “Be Yourself.” Our focus is on delivering innovative design, powerful performance, and professional mobile photography, helping people discover new possibilities every day.

Brand Vision

nubia is passionate about inspiring the world through innovative technology, products, and services. With an unwavering pursuit of innovation, we have developed a wide range of smartphones featuring cutting-edge designs and technologies that continuously push boundaries and enhance modern life.

By introducing new designs and features, nubia aims to provide a fully enriched user experience, empowering consumers to live richer, more vibrant, and adventurous lives.

What We Do

Unique and Innovative Technology

nubia delivers cutting-edge technology, products, and services to users who crave adventure and discovery. We pioneered the world’s first bezel-less design, along with FiT (Frame Interactive Technology) and TiO (Three-in-One Fingerprint Recognition), ushering in a new era of mobile interaction.

Professional Mobile Photography

Specializing in mobile photography, Nubia brings professional DSLR-level features to smartphones. With Nubia devices, anyone can capture light paintings, star trails, and time-lapse photography with stunning quality, making pro-level creativity accessible to all.

Global Presence

Headquartered in China, nubia operates worldwide, with a strong presence across North America, South America, Europe, Russia, Southeast Asia, and India. We are trusted by millions of users globally and recognized as a pioneer in mobile innovation.